Matt Ross on Maximizing the Value of LinkedIn [Podcast]


By Adam Turteltaub

For too many people LinkedIn is just a tool when looking for a new job.  That’s a huge waste.  The ability to connect with your peers even when you’re happy in your job and not looking elsewhere is enormous.  Both SCCE and HCCA maintain a substantial presence on the site just for this purpose.

LinkedIn’s Matt Ross sat down for this podcast at the 2019 SCCE Compliance & Ethics Institute (apologies for the echo in the room) to share insights into how to gain the most out of this invaluable site.  Listen in to hear his recommendations including:

  • Have a photo and headline
  • The photo should show you dressed as you would be at work
  • Check out strangers before connecting with them
  • Take advantage of the content feed to both learn and make yourself known

It’s a valuable conversation, even for those who think they already have LinkedIn down pat.