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By Adam Turteltaub
What if the face of your compliance and ethics program was a four-year old? It is at Ivy Rehab. Well, actually, several small children recently starred in a series of videos that the compliance team produced to support their annual compliance week. You can see an absolutely charming sample here.
In this podcast the company’s Director of Compliance Margarita Derelanko and Compliance Specialist Maria Campbell explain that they were inspired by other compliance-related videos that they had seen featuring kids. They had thought doing something of their own would be fun and attention getting. And, since the company was expanding its pediatric services, it made sense from a strategic perspective as well.
Working with the kids proved to be fun, and Margarita and Maria did their best to make it as easy as possible, including giving the flexibility to allow for some improvisation. Little kids aren’t always good at following a script.
Producing the videos took approximately two and a half months, and they recommend budgeting plenty of time since there are many steps involved. They brainstormed ideas, created a structure and brought in marketing. In the end they created a communications plan and a suite of tools to focus on a different topic each day: documentation, phishing, revenue cycle, social media and COVID-19.
In addition to the kids there was a trivia content, with badges for those who answered correctly, and raffles of a gift card.
What was the reaction of the workforce to the videos? Very positive. The videos engaged them and helped them see compliance people in a new light.
Be sure to watch a video and then listen to their podcast. If you don’t, we may send you to your room.
Adam – thanks so much for having us on!!
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